As an Aesthetics Doctor, trainer (and now blogger!) friends, patients and random friendly people who I’ve never met now keep me fairly well in the loop regarding anything involving facial beauty, plastic surgery, dermal filler and botox. A theme has developed over the past month which I thought you might be interested in. It’s the theme of “Natural (looking) beauty”
I insert the cheeky “(looking)” into the cliché “Natural Beauty” as part of the trend seems to be pushing towards a reassurance that we, the aesthetics industry have now realised that our patients don’t want to look like they are wearing plastic masks with rubber lips. Most patients already knew that they didn’t want an unnatural look and most practitioners knew that they wanted to avoid that look in their patients but the media loves telling sensationalised stories about ‘botch jobs’ where patients are left disfigured by eccentric and incompetent practitioners.
To fight against this notion then and to reassure would-be future patients, our industry has begun it’s own masquerade into a new era where natural looking Botox and Fillers is suddenly within the reach of everyone who wishes to make use of it. It has left me wondering why this represents something new as, for me, it was something I have always aimed for when carrying out consultations and treatments with my patients.
Dr Leah puts it’s it very well on her own blog when she says:
“As the trend for natural beauty rises and the demand for ‘something subtle’ becomes more popular than ever, the formerly fashionable ‘trout pout’ is definitely no longer the look that patients want to achieve. Instead, our clients are seeking out a middle ground, opting for less invasive treatment and, regardless of the procedure, that subtle outcome that enhances one’s appearance without changing it completely.”
Galderma (a major pharmaceutical company specialising in products for the skin) have hired the 57-year-old Sharon Stone to tell us the same thing. It’s a great campaign and worth a look. Sharon has been quite rightly (IMO) hailed as being brave for coming out and admitting that she’s been getting Aesthetic injectable treatments herself. Check out one article covering that campaign.
My favourite play on this theme however has to be from a Tasmanian woman, not previously involved in the Aesthetics industry at all. She has challenged the way large toy companies portray beauty to children. Sonia Singh got hold of some unwanted Bratz dolls and removed the makeup from their sexualised faces before unbranding them into something more natural and (again, IMO) more beautiful. This might seem like a tedious link for this blog, and I’ll admit, I really just wanted to share this amazing story, but what she is doing is showing us natural beauty by using plastic dolls. Check it out below.